Sales promotions are activities intended to generate customer demand and serve as a link between advertising and personal selling.  Sales promotions include incentive programs for the sales force, trade allowances, cash rebates, contests, premiums, trade shows, coupons, and special sales (often associated with an event such as a holiday or grand opening).

Some examples of sales promotion objectives are:

*  Stimulate customer demand.

*  Disrupt existing buying habits.

*  Attract new customers.

*  Improve the marketing efforts of the sales force.

*  Supplement and coordinate advertising and personal selling.

Describe the various sales promotions your business has implemented in the past and provide projections for the future.  Also include the frequency of the promotions and the cost.